Resource
This softcover book will be shipped within 5-7 days. Also available for purchase in PDF format. *MS Word templates are available for download immediately after you place your order.
Capture Planning for the Win is a step-by-step, scalable capture and pursuit management guide that will help you evaluate and improve your firm’s business development capabilities.
Whether you’re pursuing public- or private-sector work, this guide equips your firm with a client-focused toolbox for identifying and understanding key stakeholders and decision makers, as well as developing and reinforcing competitive positions to help you write winning proposals – and even sole-source work more frequently.
Capture Planning for the Win also includes customizable MS Word templates* for benchmarking business development activities, capture planning, and effective Go/No-Gos.
Along with the guide’s capture and pursuit planning and management material, you’ll find 11 additional areas for plan development and evaluation, including:
- Strategic and operations planning
- Leadership and communications
- Budgeting and marketing planning
- Client maintenance and service
- Integrated marketing planning
- New markets penetration
- Community involvement and networking
- Internal marketing and support
- Measuring results and accountability Business development culture Training and development